LALELİ APPAREL
Collections The Seri System Showroom & Cargo FAQ Contact
Wholesale export house — Laleli, İstanbul

The wholesale house
of İstanbul, in bloom.

Women's, men's and kids' ready-to-wear — sold by the seri, shipped by our cargo partners to 40+ markets. One street's worth of range, one supplier's discipline.

Seri size-run system 40+ export markets RU · AR speaking team Cargo to your door
3×collections — women · men · kids
Serisize-run wholesale system
40+export markets
48hcargo dispatch from order
Three collections

Every rack in Laleli, one address.

Buy by the seri across all three collections; mix models and colours into one shipment with one set of documents.

How Laleli buys

The seri system, explained.

The seri is Laleli's unit of trade — a complete size run of one model. It keeps wholesale fast, fair and easy to reorder.

1

One seri = one size run

A seri holds every size of one model — for example S to XL, or 36 to 44 — in one pack. No broken sizes, no leftovers.

2

Mix freely

Combine seri across models, colours and all three collections in one carton — one shipment, one invoice, one set of documents.

3

Reorder by code

Every model carries a seri code. Send the code on WhatsApp and restock in days — 200+ live models, refreshed weekly.

Two ways to buy

Come to Laleli, or let Laleli come to you.

In person

Visit the showroom

Laleli showroom

See the full line on the racks, check fabrics by hand and build your order over çay — our team speaks Russian, Arabic and English.

  • Laleli, Fatih — İstanbul; by appointment
  • 200+ live models across three collections
  • Same-day order confirmation and packing list
From anywhere

Order remotely

Photos, videos and live calls on WhatsApp — approve models, pay, and your cargo leaves İstanbul within 48 hours.

  • Weekly new-model catalog on WhatsApp
  • Trusted cargo partners to 40+ markets, door to door
  • Dispatch within 48 hours of confirmed payment

Good to know.

What is a seri?

A seri is a complete size run of one model in one pack — for example S, M, L, XL of a dress. It is how Laleli trades: fast to buy, fair on sizes, easy to reorder by code.

What is your minimum order?

One seri per model. You can mix models, colours and all three collections in a single order and a single shipment.

Can I order without visiting İstanbul?

Yes. We send photos, videos and live calls on WhatsApp, you approve the models, and your cargo leaves İstanbul within 48 hours of confirmed payment.

Which countries do you ship to?

Our cargo partners deliver door to door to more than 40 markets across the CIS, the Gulf, MENA and Europe. EXW İstanbul is also available if you work with your own forwarder.

Do you speak Russian or Arabic?

Yes — our sales team works in Russian, Arabic and English every day. Price lists and catalogs are available in all three languages.

How often do new models arrive?

Weekly. Around 200 models are live at any time across women's, men's and kids', and the WhatsApp catalog is refreshed every week with new seri codes.

Contact

Let's build your first order.

Tell us the collection, quantity and your country — we'll reply with price lists, this week's catalog and shipping options.

Showroom
Laleli, Fatih — İstanbul (by appointment)
Hours
Mon–Sat, 09:00–19:00 (GMT+3)